Igora royal high definition technology feature a high definition colour pigment matrix for the clearest tone direction, enhanced true  to tuft results , amplified intensity and maximum coverage. Clearest lifting shades and advanced care for maximized contrast and shine.

True colour stands for maximum intensity and very clear and sharp tone  directions. It means up to 100% perfect white hair coverage-even resistant hair. Stunning performance and 100% reliability characterize true colour  even under challenging conditions.